Existing Alternatives are Unacceptable
Arthur Julius invented wet wipes in 1958. The industry boomed in the 1990’s with baby wipes. After that, other uses were developed including: cleansing, make-up removal, kitchen, surgical and medical, disinfecting, industrial, pet care, and intimate.
Since the 2000s there has been mounting evidence of the damage that wipes cause sewage systems and the environment. All this time wipes were being produced from plastic resins like polyester, polyethylene, and polypropylene. They were neither biodegrading nor dispersing. The damage has led to several class action lawsuits and to numerous campaigns against wipe usage.
Limitations of the Current Gold Standard:
Existing competition is the so-called flushable wipe. An inferior product, it is actually Moist Toilet Paper (MTT) and not a wipe at all. It is smaller in size than a standard wipe, has lower tensile strength (rips apart or gets poked through very easily), is used mainly for one application—adult perineal—but does not even offer a comfortable user experience. Also, package directions limit its use to only two pages per flush. On top of all that, it costs more than conventional baby wipes.
The following table includes a comparison of some key features of the WipeFlush ES-WIPE as compared to current state-of-the-art technologies and alternatives for wet wipes:
WipeFlush published a survey aimed at better understanding customer needs, concerns, and preferences. We received responses from people on 4 continents. One of the questions was about customer willingness to pay for environmentally-safe wipes. As demonstrated below, 71.7% of respondents said they were willing to pay more for environmentally-safe wipes.
Standard Baby Wipe
Most conventional wipes are composed of synthetic plastic-based fibres, adhesives, and wood pulp. These fibres: polypropylene and polyester in the main, are NOT degradable and are either greater than 40mm long or continuous, neither of which allow for dispersibility upon flushing.
Use is limited to 2-3 pages (wipes) per flush. Some DO NOT disperse in the sewer system. In addition, they have very low tensile strength and easily get poked-through when wet.
All raw materials used in the production of our wipes are sustainable and can be degraded in an active sludge process via sewage or composting. All fibres are short which allows their structure to disperse / disentangle upon flushing and passing through the sewer system. The wipe is designed to have a suitable wet tensile strength when saturated with lotion and to maintain high tensile and poke-through strength during use. There is no limit on the number of wipes allowed per flush.
ES-WIPE will have the highest performance and sustainability, while still being offered at an affordable price.
ES-WIPE feels, performs, and costs the same as a standard wipe, but disperses like toilet tissue without damaging our planet, homes, utility companies, municipal pipelines, facility infrastructure, or sewage plants. The end-user client will have the desired performance and user experience, since it will be suitable for any and all wipe applications, and since it offers an environmentally-safe method of disposal – just flush it.